Guides
Clear answers to the questions business owners ask about AI assistants and how they choose who to recommend. Read the short answer here, or open a guide for the full picture.
What is AI visibility?
AI visibility is how often AI assistants like ChatGPT, Gemini and Google’s AI recommend your business when someone asks them who to choose. It isn’t a simple yes or no. The same question can name you one time and someone else the next, so the only way to know is to count many answers.
Why does ChatGPT recommend my competitor and not me?
Because the pages ChatGPT read for that question pointed to your competitor, not to you. When it searches the web, it reads a handful of pages, such as review sites and directories, and recommends the businesses they mention. Which pages it reads can change with every question, and so can the reasons you’re left out.
ChatGPT, Gemini, AI Overview and AI Mode: what’s the difference?
They’re four different places to get an AI answer. ChatGPT is made by OpenAI, and the other three by Google. Each one searches and chooses in its own way, so the same question can name different businesses on each. Your business can be recommended by one and missing from another.
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A short call to walk you through what a Visility audit would show for your business, on all four assistants.
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